CB NY
Ludovic de Saint Sernin NYFW After Party (2024)
Event Production
As lead event producer for Ludovic de Saint Sernin’s exclusive NYFW afterparty at The Boom Boom Room atop The Standard, High Line, I oversaw the entire event from conceptual alignment through execution. Partnering with Document Journal and LDSS, I managed venue logistics, securing the iconic rooftop with panoramic skyline views and coordinating with The Standard’s representatives at Purple PR to ensure décor, audiovisual setup, and branding integration.In addition to production, I led creative direction and set design including developing a visual language through physical interventions that translated the brand’s sensual, high-shine aesthetic into an immersive nightlife environment. From custom lighting treatments to simple and bold floral arrangements, every detail was designed to mirror Ludovic’s Fall/Winter collection and elevate the guest experience.
I curated a seamless guest journey: overseeing VIP dinner seating (for 30 people before the start of the party), program flow, and timing to smoothly transition into a high-energy dance environment. I handled booking and contracting for top-tier DJs Juliana Huxtable, X3butterfly, River Moon, Fashion, and Katie Rex, directly aligning Ludovic’s vision for his brand with the New York underground.
Handling talent and influencer liaising alongside Purple PR, I managed invites and on-site hospitality for celebrities including Kelela, Alex Consani, Gabriette, Mel Ottenberg, and more. On event night, I led production meetings, managed remaining vedors, and surprise performances. The result: a culturally resonant afterparty that echoed the brand’s visibility and the creative synergy celebrated throughout NYFW.
DJ talents included Juliana Huxtable, FASHION, River Moon, and X3 Butterfly.