CB NY

Production and Creative Advisement Cases:

  1. Jake Gyllenhaal x Cartier x Prada
  2. Chloe Sevigny x Saint Laurent
  3. Venus Williams x Loro Piana
  4. Ludovic de Saint Sernin Event Production
  5. JWA Event Production
  6. Organic Fashion Story
  7. Organic Talent Story
  8. Digital Client Editorial x Akoni
  9. Performa Gala Afterparty

Concepting:

     Notes on Beauty Launch

Selected Writings



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Jake Gyllenhaal x Cartier x Prada (2024)

Photo Production and Creative Advising  


I oversaw all aspects of production, from pre-planning to on-set execution. Working closely with photographer Casper Sejersen and stylist Beat Bolliger, I ensured the creative vision centered on embodiment, language, and performance was fully supported by logistics, set design, and approach.

The shoot took place at WSA in New York on a partially unfinished floor, where I coordinated all vendor relationships, permitting, crew hires, and production timelines. I managed communication between the editorial and creative teams, talent representatives, and the studio to maintain a seamless schedule while accommodating the complex demands of a high-profile subject.

Particularly critical was the balancing of major brand contributors with the creative vision of teams across RTW and acessories.

Photographer: Casper Sejersen
Stylist: Beat Bolliger
Talent: Jake Gyllenhall
Platform: Document Journal
Additional Photo Production by Lisa Olsson Hjerpe